BYU football’s NIL deals with Built Bar, Ocavu have frustrated players
In the middle of a training camp scrimmage last summer, Cosmo the Cougar dropped from the sky into LaVell Edwards Stadium, a stark white parachute billowing behind him, to announce a renewal of BYU football’s most celebrated name, image and likeness deal. With cameras primed to capture the moment on social media, and the scoreboards …
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